Rob Laidlaw (Chairman)
Rob Laidlaw is the CEO and visionary of VerticalScope. Rob founded his first website at the age of sixteen, and today VerticalScope has over 100 online communities, forums, and content websites, in Sports, Automotive, Technology and Powersports. In 2002, Rob founded Modified Magazine, and later launched Modified Luxury & Exotics and Modified Mustangs. For 5 years, Rob meticulously built and managed the day-to-day operations of the Modified Automotive Group from the smallest detail to the largest partnerships, including the hiring of over 25 full-time staff. Rob currently serves as Chairman of AutoForums focusing his energies on strategic partnerships, and acquisitions. Rob is a passionate automotive enthusiast whose personal interest in cars dates back to his first subscription to Motor Trend at the age of 8 years old.
First ride: 1992 Pontiac Sunbird GT
Dream car: Mercedes-Benz McLaren SLR
John Gonzalez (President)
John currently serves as President of AutoForums.com and manages the day-to-day operations of the Company. John and Dan founded an Internet Service together in 1997 and the ISP took off beyond their expectations. After successfully selling the ISP, John founded his first automotive website SRTforums.com. Since then, John has forged strategic relationships with Dodge's high performance SRT division, developed over 15 new websites for Dodge and Chrysler enthusiasts, and branched out to serve Toyota, and Nissan truck enthusiasts. Today, John has over 60 online communities under his direction. John is an avid car enthusiast who seemingly has owned one of every car ever made. We guess he gets bored quickly. After being run over by a go-kart at age 6, John was a bit skeptical about anything with a motor and wheels. But, that all changed when his father let him drive a golf cart at age 10, since then he has maintained at least 1 fast car in the stable at all times.
First ride: 1984 Mazda RX7
Dream car: Koenigsegg CCX
Dan Kiehl (Vice President)
Dan currently serves as Vice President of AutoForums.com and manages many of the company's acquisitions, as well as the day-to-day on-site community management. Dan's passion for everything computing dates back to his early days as a rabid BBS user. Dan previously co-founded an ISP in New Mexico, as well as two computer stores, before co-founding Forum Foundry and built an auto forum network with over 250,000 members. Dan's passion for cars started when he was 10 years old and got his first ride in an 1990 Eagle Talon Tsi turbo.
First ride: 1984 Pontiac Fiero (cost him less than $1000)
Dream car: Ferrari 360 Modena
Doug Siddens (Director of Sales)
Doug currently serves as Director of Sales for AutoForums, and handles critical sales and marketing initiatives for the Company, as well as day-to-day on-site community management. Doug's business background includes running a successful real-estate agency, and subsequently co-founding Forum Foundry. Doug grew Forum Foundry sales by over 200% in 2006, before merging with AutoForums. Doug's passion for automotive started when he just 6 years old, and had an electric Powerwheels Pontiac Trans Am that he rode everywhere!
First ride: 1981 Jeep Grand Wagoneer fully equipped with wood panelling
Dream car: McLaren F1
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