Tesla VP of Global Communications Leaves as Model 3 Gets Ready to Debut
Tesla’s vice-president of global communications, Ricardo Reyes, has left the company.
Reyes held the position for less than 18 months and a Tesla spokesman has confirmed the news with Bloomberg. The timing of his departure comes as the American electric automaker is getting ready to debut its newest entry, the Model 3 later this month.
The position is important to Tesla, since unlike other automakers, it doesn’t spend a sizable sum on advertising and marketing. Instead, the company relies on media coverage and social media to promote its products.
SEE ALSO: Tesla Model 3 Teased. . . and Possibly Leaked?
Tesla will debut a prototype of the Model 3 on March 31, which is expected to sell for around $35,000 before tax incentives when it hits the market in late 2017.
Reyes joined the American automaker in 2009 as vice president of global communications and strategic marketing, just as Tesla was getting ready for its June 2010 IPO. He left in 2012 in order to lead brand marketing and communications for Square before rejoining Tesla in November 2014.
[Source: Bloomberg]
Discuss this story on our Tesla Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation