Cadillac Hints at New Nomenclature With Nameplate Requests
Cadillac might be preparing to revamp its nomenclature with new nameplates.
Recently, the American automaker filed to trademark the names “CT5” and “CT6” for “Motor land vehicles, Namely, automobiles, sport utility vehicles, trucks, vans, engines therefore and structural parts thereof.” The filings came on Monday, July 21.
SEE ALSO: Infiniti Boss de Nysschen Resigns, Takes Over at Cadillac
At this year’s Geneva Motor Show, Cadillac’s marketing chief Uwe Ellinghaus expressed his concern with Cadillac nameplates, saying that the brand “might lose customers who simply do not know where the car fits.” Coincidentally, former Infiniti President Johan de Nysschen has taken over at Cadillac and de Nysschen spearheaded Infiniti’s recent nomenclature change, for better or worse. With the rate that Cadillac plans to expand its model lineup, it wouldn’t be a stretch that de Nysschen is pushing for a unifying name change across the Cadillac stable.
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[Source: GM Inside News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Those names are even worse than the current ones.
Stupid names... but still better than Lincoln.