Acura NSX to Star in Honda Rose Parade Float
Honda will be out to set a record for the longest Rose Parade float on January 1, 2014.
Measuring in at 274 feet in length, Honda’s Rose Parade float will be led by a locomotive car inspired by the upcoming Acura NSX. The NSX will be driven by an ASIMO robot.
Following the NSX will be a second train car that is a Honda engine while the third train car is built to represent Honda’s task-performing robotic arm. The fourth train will feature a pair of LED monitors measuring 30-feet wide and 10-feet tall and will display images of parade-goers along the route. Rounding off the Rose Parade float from Honda will be a float inspired by HondaJet.
As the presenting sponsor for the fourth year, the Japanese automaker’s float will lead the 2014 Rose Parade.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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