Lincoln Design Center Opens in Michigan
Lincoln is celebrating opening its first design center since the 1970s. The all-new Lincoln MKZ that will be arriving later this year is the first of many vehicles from the new studio.
“We have spent considerable time to develop strong integrated design, engineering and product programs into a common product development vision for Lincoln,” product development executive Raj Nair said.
The new Lincoln Design Studio is located in Dearborn, Mich. on Ford’s product development center campus. It will be home to a skilled, co-located global team of designers, sculptors, math sculptors and modelers from a dozen different countries.
Four all-new Lincoln vehicles will be designed there by 2015 as the Ford continues to reinvent the brand. About 150 design team members will work exclusively for Lincoln at the new center.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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