Volkswagen to Reach Goal of World's Largest Automaker Ahead of Schedule
The Volkswagen Group, which consists of Volkswagen, Audi, Bentley, Bugatti, Lamborghini and Porsche brands in America, are looking to become the number one seller of vehicles in the world by 2018. That’s a bold proclamation as they’re currently sitting in the number three position behind Toyota and General Motors.
As of last year, the VW Group was at 7.14-million vehicles sold while Toyota was at 8.42-million and GM was at 8.39-million. They’re currently aiming to be moving 10-million vehicles a year by 2018 and CEO Martin Winterkorn anticipates it’ll even happen before then.
Their plan will be to target the global market obviously, having already secured the European market. Their new plant in Chattanooga, Tennessee currently has the capacity to produce 150,000 vehicles a year, but VW is working on expanding it to 500,000, the majority of which will remain within the US market.
Even though VW has taken over European automotive sales with 2.9 vehicles sold in 2010, they still look to increase their market share with their new Up! model. But key to VW becoming the global leader in sales will be how they perform in other markets including Brazil, Russia, India and most importantly, China.
[Source: Car and Driver]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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