Top 5 Most Important BMWs in History

Jodi Lai
by Jodi Lai

BMW has a rich history that has helped it become one of the top luxury brands in the world.

With a huge amount of significant models, it would be pretty easy to pick a top 20, but we recently gave Hildegard Wortmann, the senior vice president of BMW, the difficult task of narrowing it down to just five.

In chronological order, here are the top five most important BMWs in history, according to Ms. Wortmann. Her answers definitely surprised us.

Top 5 Most Important BMWs in History


BMW 507

Any car that was driven by Elvis has enough power on its own to become an icon, but the 507 is a huge part of BMW’s history, even without its association with the King of Rock ‘n’ Roll.

“It’s an icon and it teaches us how a car that might not have had the largest volume can build a brand and become an icon for the brand,” Wortmann said.

Roadsters don’t see the big sales volumes that money-making crossovers do, but they’re just as important to the BMW brand regardless. The iconic Z8 and popular Z4 are spiritual successors to the 507 and Wortmann even says the upcoming 8 Series embodies the same philosophy that classic roadster distilled so clearly. This special roadster was the spark that started this very important part of BMW’s heritage.

ALSO SEE: Top 10 Best BMWs of All Time


BMW M1

BMW’s motorsports and performance strategy were heavily informed by the M1 and it really helped solidify what M really means to BMW and the automotive industry as a whole. It’s arguably more important than the M5 and M3 because without the M1, there would be no M5 or M3, so in terms of BMW’s storied history as a purveyor of “Ultimate Driving Machines,” there really is no car more significant.


BMW i3

“The i3 was groundbreaking because it was really revolutionary … it really reinvented electromobility for the brand,” Wortmann said. The i3 spearheaded an entirely new direction for BMW and really showed what the brand was capable of in terms of innovation and trendsetting.


BMW i8

The BMW i8 combined qualities from the M1 and i3, two cars that on the surface, could not be more different. It proved that hybrids can be exciting and that performance and electromobility were not mutually exclusive.

“It was amazing because it was the first electrified sports car and was part of a new generation,” Wortmann said. Many prestigious automakers are now electrifying their supercars, which has become the norm, and BMW can take credit for making it mainstream.

ALSO SEE: 2018 BMW M5 Officially Arrives with 600 HP and AWD


BMW i Vision Dynamics Concept

This concept car symbolizes the future to come and is the culmination of all the lessons learned from the above cars. Through the i Vision Dynamics, Wortmann says, “You can see how our story continues and how electromobility is going to be taken to the next level.”

This concept will soon become BMW’s first fully electric and nearly autonomous sedan, and what many are calling a “Tesla killer.” Like every other model on this list, this car heralds a new era for BMW and will be remembered as a crucial part of BMW’s history.

Wortmann sums up BMW’s strategy succinctly: “Without history, you have no future, but history should not become a burden.” Each one of these cars represents how BMW as a brand integrates its rich history with its drive to move forward, proving that the two can happily coexist.

Jodi Lai
Jodi Lai

Jodi has been obsessed with cars since she was little and has been an automotive journalist for the past 12 years. She has a Bachelor of Journalism from Ryerson University in Toronto, is a member of the Automobile Journalists Association of Canada (AJAC), and a jury member for the prestigious North American Car/Truck/Utility Vehicle of the Year (NACTOY). Besides hosting videos, and writing news, reviews and features, Jodi is the Editor-in-Chief of AutoGuide.com and takes care of the site's day-to-day operations.

More by Jodi Lai

Comments
Join the conversation
 6 comments
  • Smartacus Smartacus on Sep 27, 2017

    Using that same criteria; BMW Dixi was overlooked completely despite being the first car ever built by BMW i.e. there would be no i3 or i8 without it. For all we know, that's what she meant by "history should not be a burden" But i digress; i'll give her the benefit of the doubt and just assume she would've said it were she not bluffing to cover ignorance (if not disinterest) in actually familiarizing herself with her employer's history. ok here's one of those "just curious" questions: Just curious... is Hildegard Wortmann considering working for Equifax with her let's just say...corporate qualifications?

    • See 4 previous
    • Dan Cowan Dan Cowan on Sep 29, 2017

      Yes, a British car, made under license. Change your name.

Next