Audi Makes a Return to the Big Screen For Spider-Man
Audi’s vehicles will feature prominently in the upcoming Spider-Man: Homecoming film.
The all-new Audi A8 will be making its big screen debut in the film, showing off the latest in the automaker’s AI technology. The film will also feature other Audi models including the R8 V10 Spyder, a vehicle that Tony Stark, otherwise known as Iron Man, has taken a liking to in other Marvel films. Additionally, the Audi TTS Roadster will make a guest appearance with Parker behind the wheel.
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As part of the collaboration, Audi will release exclusive content including the digital short seen above, titled “Driver’s Test.” Featuring Tom Holland, who plays Spider-Man, along with comedian J.B. Smoove, the video shows off some of the semi-autonomous features Audi is putting into its vehicles.
Spider-Man: Homecoming will be released on July 7, 2017.
“With ‘Spiderman-Man: Homecoming’ and our continued partnership with Marvel, we have the opportunity to reach the next generation of both superheroes and innovators,” said Loren Angelo, vice president of marketing, Audi of America. “At Audi, we are constantly redefining what superpowers are through our vehicles and this partnership and platform provide an organic way for us to showcase select current and future Audi Intelligent Technologies to that next generation audience that will be behind the wheel of our next generation models.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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