Fast and Furious Cast Goes to 'Muscle Heaven'
Expect to see a lot of Dodge vehicles in The Fate of the Furious.
The American automaker has been a part of the franchise since the very beginning, and it has announced a promotional partnership with Universal Pictures for the next movie, releasing on April 14. The co-branded promotional campaign will include television spots, social media and digital extensions as well as licensed products. As we’ve seen from teaser images and other promotional videos, Dodge SRT Chargers and Challengers will be prominently featured in the upcoming movie.
All ads will feature clips from the movie, seamlessly blended with new scenes of Dodge’s and SRT’s performance vehicles. The first ads will begin airing on March 3, 2017.
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Released today is “Muscle Heaven,” which stars Ludacris and Michelle Rodriguez. The 30-second spot primarily features the 2017 Dodge Challenger and before you wonder if it’s the Demon, it’s likely not. It’s still unclear whether the vehicles being used in the movie are the Challenger Demons, or if they have been modified to resemble what the production Demon will look like. But the Demon logo is being shown as part of the ad, so it’s something Dodge is shining the spotlight on.
“Fast Dodge cars, adrenaline-filled action and family have fueled the Fast & Furious franchise from the beginning,” said Tim Kuniskis, head of passenger car brands – Dodge, SRT, Chrysler and FIAT, FCA-North America. “For more than 15 years, the Fast & Furious series has showcased some of the world’s most iconic and significant performance vehicles, and The Fate of the Furious will continue this tradition.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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