Volkswagen Teases New Atlas SUV With Video
Volkswagen is preparing to reveal its new midsize SUV on Thursday and the manufacturer is whetting appetites with a set eight videos.
The first video, titled “Origins,” features Product Manager Jim Burch and CEO Hinrich Woebcken discussing the new SUV, reportedly called Atlas, over shots of it driving on rough roads.
Driving “is a cornerstone of our culture,” says Burch. “This car fits in perfectly to that active lifestyle, this culture where Americans just want to get out and experience the U.S.”
ALSO SEE: Everything We Know About the Volkswagen Atlas
The Atlas bears much of the weight of Volkswagen of America’s future on its shoulders. The American wing of the company has struggled in the market for decades, but with this “American style” SUV, they hope to break into it in a big way.
“Up to now we are more known as a small car company,” says Woebcken. “With this midsize SUV, it is a product which is really giving the brand coverage which it did not have before.”
This article originally appeared on VWVortex.com
Sebastien is a roving reporter who covers Euros, domestics, and all things enthusiast. He has been writing about the automotive industry for four years and obsessed with it his whole life. He studied English at the Wilfrid Laurier University. Sebastien also edits for AutoGuide's sister sites VW Vortex, Fourtitude, Swedespeed, GM Inside News, All Ford Mustangs, and more.
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