Rolls-Royce Announces 4th Year of Record Sales
Rolls-Royce has announced its fourth consecutive year of record sales with 2013 being the British automaker’s highest yet.
A total of 3,630 ultra-luxury Rolls-Royce vehicles were delivered last year as the brand celebrated its 110th anniversary. Sales in the Middle East rose 17 percent while China saw an 11-percent growth. Last year, Rolls-Royce sold vehicles in over 40 countries worldwide including emerging markets such as Istanbul, Beirut, Lagos and Perth.
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Also for the first time in the company’s history, Rolls-Royce now has 120 dealerships worldwide with 15 new dealerships opening last year. Over 1,300 people are now employed by the automaker worldwide.
More importantly, the brand’s bespoke personalization program was highly successful with nearly every Phantom model and three out of every four Ghost vehicles having been personalized by their owners.
“I stated at the beginning of last year that I wished to see further sustainable growth, I am therefore delighted with this fourth successive record year, a result that reaffirms our leadership of the super-luxury segment,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars. “This is an extraordinary British manufacturing success story borne out of a commitment to delivering only the very finest super-luxury goods. I am particularly satisfied to report that this result is based on a balanced global sales picture, with continued success in emerging markets paving the way for future sustainable growth.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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