Next-Gen Jaguar XJ to Bring Back Classic Look… for China
When the next generation Jaguar XJ launches it will trade its modern style for the car’s more traditional look. Or at least, that’s what will happen in China.
In response to demand in China (the XJ’s largest market) where consumers prefer a more traditional, three-box design to their vehicles, Jaguar will offer a more old-school style.
At the same time, however, the British automaker will offer its modern fastback style to the rest of the world.
Rather than debating which style to go with, or develop a compromised style, Jaguar plans on just making both designs in order to support all markets.
[Source: Edmunds]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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