Volvo Looks to Strengthen Lineup, Bring V60 Back to US
American Volvo dealerships could be showcasing new V60 wagons, thanks to an effort by the Swedish automaker that will make it more relevant to new car buyers.
The move to get rid of the V60, as well as 4 other Volvo models, is hurting the automaker’s growth in the US. As a result, the company is considering reversing the decision on the popular station wagon, and could get the product to US showrooms within a year.
According to Automotive News, Volvo is also is working with its Chinese parent company, Zhejiang Geely Holding, on a small-car platform, that would result in a car that would compete directly with entry level BMWs and Mercedes.
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In the mean time Volvo is prepping updated and refreshed models for 2014. The S60 compact sedan, XC60 crossover, S80 sedan and XC70 wagon are all getting enhanced interiors and updated exterior styling. Overall, there are 4,000 changes to the four new models.
The first new vehicle that Volvo will be showcasing will come in 2015, with the XC90. The crossover use a new flexible platform which will be the basis of the redesigned S80, S60 and XC60 in coming years. The current XC90 was originally engineered under Ford ownership and is 10 years old.
GALLERY: 2014 Volvo V60
[Source: AutoNews]
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Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.
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