Rolls-Royce to Display Five Bespoke Models at Paris Auto Show

Rather than introduce a new model at the Paris Auto Show next week, Rolls-Royce will show-off its in-house vehicle customization expertise, allowing owners to ensure their already exclusive Rolls is one-of-a-kind. In total, the regal British coachbuilder will display five bespoke models including the gunmetal metallic long-wheelbase Phantom above.

In addition to the custom Phantom, Rolls will also display a Phantom Coupe, Drophead Coupé and two Ghost models, all displaying exclusive touches that include special fabrics and interior materials. Rolls-Royce will even outfit a vehicle with specific materials for small items like the control knobs and instrument dials.

Be sure to check out AutoGuide’s Paris Auto Show Coverage starting September 30th.

Official release after the jump:

Paris Motor Show to host collection of bespoke commissioned Rolls-Royce models.

Bespoke design will take centre stage for Rolls-Royce Motor Cars at Paris this year, as five models featuring the company’s extensive personalisation programme take to the stand. The collection includes a sumptuous Phantom Extended Wheelbase in Gunmetal metallic with Sunrise leather interior and a Carrara White metallic Phantom Drophead Coupé with Hotspur Red leather interior. A Phantom Coupé and two Ghosts complete the presentation.

“Ghost is a more approachable Rolls-Royce that is bringing an entirely new type of customer to the Rolls-Royce brand,” said CEO Torsten Müller-Ötvös. “But in Paris we are also demonstrating how we continue to strengthen our position as the pinnacle luxury brand thanks to the enduring appeal of Phantom family and the depth of our bespoke personalisation service.”

As well as a unique exterior colour and sunrise leather interior, the Phantom Extended Wheelbase features a selection of classic bespoke interior design elements. This includes seat piping, mother of pearl centres to white instrument dials, control dials and clock face, Rolls-Royce monogram embroidery in all head restraints and personalised tread plates inscribed with Mondial de l’Automobile Paris 2010.

In a continuation of the bespoke theme, Paris will also play host to Rolls-Royce Motor Cars exclusive four-person picnic set. This bespoke commission was designed in-house and developed on site by craftsmen and women at the Rolls-Royce plant in Goodwood, England.